Overview
Programmatic ads refer to the automated buying and selling of digital advertising space through software and algorithms. These ads use data insights and real-time bidding (RTB) to target the right audience at the right time. Advertisers set specific goals, and programmatic platforms optimize ad placements across multiple channels, such as websites, mobile apps, and social media.
By leveraging artificial intelligence and machine learning, programmatic ads help improve targeting efficiency, reduce costs, and maximize ROI, making the ad-buying process faster and more effective compared to traditional manual methods.
