Demand Generation

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Overview
Leadify B2B provides high quality leads for a wide spectrum of products and services. We collaborate and work with your sales and marketing teams to generate high quality leads for every stage in the sales funnel.

Here are some of Leadify B2B’s Lead Generation channels:

• Content marketing: Creating and distributing valuable, relevant, and consistent content to attract and engage potential customers. This can include blog posts, articles, e-books, white papers, infographics, webinars, and videos.

• Pay-per-click (PPC) advertising: Running targeted ads on search engines and other websites to reach potential customers who are interested in what you have to offer.

• Email marketing: Collecting email addresses from potential customers and sending them targeted emails with valuable content and offers.

• Appointment Setting: Leadify B2B can help businesses increase their sales opportunities by putting their sales representatives in front of more potential customers.

What is Demand Generation?

Demand generation is the strategic process of sparking interest and creating a desire for your product or service, even among those who may not have realized they needed it. This marketing approach aims to build awareness and highlight the value of your offerings to a specific target audience. The ultimate objective is to inspire potential customers to recognize how your product or service can address their needs or solve their problems.

One effective method for generating demand is by providing educational blogs and informative resources that guide prospective customers toward the solutions they seek.
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Is Demand Generation the same as Lead Generation?

No, demand generation and lead generation are not the same.

While demand generation is the process of creating awareness and interest in your products or services among your target audience, lead generation identifies and qualifies potential customers who are likely to be interested in your products or services. In a sales funnel, lead generation is a later stage to demand generation. Check the figure below.

Demand Generation vs Lead Generation

Demand generation focuses on building awareness and interest, helping you attract followers and engage a broader audience. On the other hand, lead generation is about converting that interest into actionable steps, turning followers into paying customers. These two strategies work hand in hand, but their goals are distinct.

To illustrate the difference more clearly, take a look at the table on the right side.

What are the channels through which demand can be generated?

Content marketing

Creating and distributing valuable content that attracts and engages your target audience.

Email marketing

Sending targeted emails to your subscribers with the goal of generating leads.

Social media marketing

Sending targeted emails to your subscribers with the goal of generating leads.

Paid advertising

Using paid advertising platforms to reach your target audience with your marketing messages.

Public relations

Generating positive media coverage about your company and your products or services.

Events

Hosting events that bring together your target audience and allow you to connect with them in person.

Webinars

Hosting online events that allow you to educate your target audience about your products or services.

White papers

Publishing in-depth reports on topics that are relevant to your target audience.

Creating Demand for Your B2B Business

Our B2B demand generation process is tailored to each specific tactic, with all efforts supported by a thoughtful, strategic approach designed to attract high-quality leads.

What sets us apart from other demand generation companies is our focus on understanding your business and existing systems. We start each project with a survey, a kick-off meeting, and thorough research.

Once we have a comprehensive understanding of your business, we create customised digital marketing strategies aimed at your target audiences.

Here are the key steps in our demand generation process

  • Understand your business and goals. We want to understand your business, your target audience, and your goals. We’ll conduct a survey, hold a kick-off meeting, and do in-depth research to get a clear understanding of your needs.
  • Develop a custom strategy. We’ll develop a custom demand generation strategy that is tailored to your business and goals. This strategy will include a mix of tactics, such as content marketing, social media marketing, and paid advertising.
  • Execute the strategy. We’ll execute the strategy and track our results closely. We’ll make adjustments as needed to ensure that we are on track to achieve your goals.
  • Report on results. We’ll provide you with regular reports on the results of our demand generation efforts. These reports will help you to track your progress and make informed decisions about your marketing campaigns.Contact us today to learn more about how we can help you generate demand for your B2B business.
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info@leadify-b2b.com 473 Mundet Place, Ste US666265, Hillside, New Jersey, United States- 07205