Overview
Display advertising refers to visual-based online ads that appear on websites, apps, or social media platforms. These ads can be in the form of banners, images, videos, or interactive elements and are designed to capture attention and drive traffic or conversions. Display ads typically target users based on demographics, behavior, or interests, and are served through ad networks like Google Display Network.
They can appear on desktop and mobile devices, offering a way for businesses to promote their brand, products, or services to a wide audience in visually engaging formats.